Lead generation
via Meta Ads (FB / IG)
Lead pool engine — 4 categories
Fresh lead
Bucket A
0 times
Recycle lead
Bucket B
1–2 times
Bucket C
3–4 times
Bucket D
5–6 times
Cancelled lead
Booked with trust, then cancelled · custom AI win-back message
Converted lead
High trust · referral + rebuy · custom AI nurture message
Recycle shifts leads down a bucket (count++) · special remark per category
AI WhatsApp bot
Contacts + qualifies
Tier 1 lead
Appointment made
Tier 2 lead
Replied, no appt
Tier 3 lead
No response
Caller pool · tier allocation
Tier 1 caller · 8–10 fresh (A, A+B)
Tier 2 caller · 4–5 B + 4–5 C
Tier 3 caller · 4–5 C + 4–5 D
Closer pool · booked appts only
Tier 1 closer · 70%+ · high value
Tier 2 closer · ~50% · normal
Tier 3 closer · <50% · coaching
Closed / booked
SPA signed?
Signed
Not signed
Convert / Won
SPA signed · deal done
Leader review
Rescue attempt
Case saved
Orange = recycle, count++ (no appt / not closed) · Pink = cancelled lead (AI win-back)
Green = converted lead (referral + rebuy · AI nurture) · Leader "not saved" → cancelled